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Exhibitor booth traffic

11 Jul 2016

Return on Investment (ROI) for Attendee List Rental by Tradeshow Exhibitors

by MarieNick | posted in: Direct mail, Direct marketing, Exhibitor booth traffic | 0

From time to time I’m asked, “if my exhibiting firm sends postcards to show attendees to promote our booth, what return on investment (ROI) should I expect?” Like many things, questions seem to come in streaks and this past week … Continued

26 Mar 2015

Six cost efficient tips to drive booth traffic, leads, sales and ROI

by MarieNick | posted in: Direct mail, Direct marketing, Exhibitor booth traffic | 0

Since you are reading this post, you certainly know know that exhibiting at tradeshows takes significant time and resources. For many firms, it is the most important and most expensive line item in their market budgets. Regardless of budget size, … Continued

21 Oct 2014

Direct Marketing: Test, Measure & Learn

by MarieNick | posted in: Direct mail, Direct marketing, Exhibitor booth traffic | 0

Every direct marketing campaign is an opportunity to test and learn – and then apply what you have learned to make the next campaign even better. For planning direct mail campaigns, I follow these steps. Step 1, ID. Identify goalsStep … Continued

21 Oct 2014

Standard versus First Class postage

by MarieNick | posted in: Direct mail, Direct marketing, Exhibitor booth traffic | 0

The United States Postal Services (USPS) offers a wide variety of postage rates to meet a wide range of mail characteristics and delivery options. This blog article discusses the Presort Standard and Presort First Class postage rates used for the … Continued

21 Oct 2014

When is the best time to mail?

by MarieNick | posted in: Direct mail, Direct marketing, Exhibitor booth traffic | 0

Timing is an important part of every direct marketing effort. However, it is also not prone to a sweeping generalization. Certainly it makes sense for your message to reach your audience at the right time to influence their actions – … Continued

Recent Posts

  • Return on Investment (ROI) for Attendee List Rental by Tradeshow Exhibitors
  • Example Postcards
  • What size postcard is best?
  • Six cost efficient tips to drive booth traffic, leads, sales and ROI
  • Working with a Third Party Mail House

Categories

  • Direct mail
  • Direct marketing
  • Exhibitor booth traffic
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Useful Topics

- What postcard size is best?
- Postcard examples
- Six cost efficient tips to drive booth traffic, leads, sales and ROI
- Four tips that apply to all direct marketing
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