From time to time I’m asked, “if my exhibiting firm sends postcards to show attendees to promote our booth, what return on investment (ROI) should I expect?” Like many things, questions seem to come in streaks and this past week … Continued
4.25″ x 6″, 5.5″x 8.5″ and 5.5″ x 11″ are the most common postcard sizes we use. Through experience, we know these sizes are the most efficient use of standard bulk paper dimensions and minimize waste while still complying with … Continued
The “best” postcard size, in strict ROI terms, requires testing campaigns to determine which provides you the highest return on your investment. In practice, testing is not always practical and/or “best” may be subjective, particularly if you have broad marketing … Continued
Since you are reading this post, you certainly know know that exhibiting at tradeshows takes significant time and resources. For many firms, it is the most important and most expensive line item in their market budgets. Regardless of budget size, … Continued
Third Party Mail House (a.k.a. 3rd Party Mail House or Bonded Mail House) It seems almost every event or tradeshow organizer has a different set of rules for allowing exhibitors use of the show’s attendee mailing lists. Some organizers provide … Continued
Four R’s of Direct Marketing: Direct marketing works for companies large and small. It works for B2B and B2C. It works for email, direct mail, telemarketing, infomercials and more. According to the Direct Marketing Association, in 2009, each dollar of … Continued
As individuals and a business, we have accepted obligations to act as responsible stewards of our planet and recognize it is important to effectively manage resources for many, many generations to come. In providing marketing services for our customers, we … Continued
List Rental Agreements are between EVENT MANAGEMENT (“LIST OWNER”) and EVENT EXHIBITOR/SPONSOR (“LIST RENTER”) with COMMUNITY COMMERCE acting as the “LIST RENTER AGENT”, “ADVERTISING AGENCY” AND/OR “THIRD PARTY MAIL HOUSE” for the purpose of facilitating postal list rental and mailing … Continued
Every direct marketing campaign is an opportunity to test and learn – and then apply what you have learned to make the next campaign even better. For planning direct mail campaigns, I follow these steps. Step 1, ID. Identify goalsStep … Continued
The United States Postal Services (USPS) offers a wide variety of postage rates to meet a wide range of mail characteristics and delivery options. This blog article discusses the Presort Standard and Presort First Class postage rates used for the … Continued
Timing is an important part of every direct marketing effort. However, it is also not prone to a sweeping generalization. Certainly it makes sense for your message to reach your audience at the right time to influence their actions – … Continued